HighStreet’s Living Retail Lab EPISODE 2: Setting Up Sprint #1, Digital Menu Boards

HighStreet’s Living Retail Lab™, sponsored by NEC Display Solutions of America, is a place to prove innovation on the retail stage. A real store. Real shoppers. Real results. In this episode, we set up our first challenge: using digital menu boards to get more traffic to the Likewise Bar and Lounge.

Bar patron talks about the value of having a bar inside of a store.

Ed King

We call Ed “The Professor” for a reason. Give him insights and he'll not only get to the why, but he’ll uncover the non-conscious reasons they're happening — and which ones are CX gold. And here is where the magic resides: Ed’s background as a creative director, change management consultant, sidebar empath and guerrilla neuro-maestro makes him a left brained/right brained strategic weapon. The only thing he loves more than cracking category conventions is sharing the data stories around the results.