Living Retail Lab™ Announces Title Sponsor
NEC ALP to bring powerful analytics platform to the newly announced one-of-a-kind project inside of Atlanta’s Ponce City Market
- HighStreet Collective’s Living Retail Lab™ signs NEC as title sponsor
- NEC’s ALP platform will serve a key operational function to collect data-based shopper insights and serve up contextually-relevant content
- Results for 2019’s ‘test sprints’ will be widely published to the industry for learning and best practices
Atlanta, GA— Retail innovation consultancy HighStreet Collective has chosen NEC as the title sponsor for the recently announced Living Retail Lab™, a one-of-a-kind project inside of Ponce City Market in Atlanta.
The Living Retail Lab™ is HighStreet’s brainchild, their vision of the ideal trifecta for testing store innovation initiatives: a perfectly appointed store, busy excited shoppers in their natural habitat and compelling, in-store experiences measured by the best tools in the industry.
NEC Display Solutions of America, Inc., a leading provider of commercial-grade digital signage solutions, created NEC ALP to operate as a powerful business intelligence analytics platform for retailers. Delivering real-time content and data measurement, the Analytics Learning Platform (ALP) integrates advanced video analytics with its digital signage expertise to serve up big data, content matching, and relevant, impactful content capabilities to customers.
“Core to the Living Retail Lab™ is analytics,” says HighStreet Co-Founder and visionary of the Living Retail Lab™, Laura Davis-Taylor. “We’ve been looking for a system that can make it easier to automate, and ALP is it—and so much more. We’re really excited to put it to work and share our findings!”
As innovation becomes table stakes, so has the requirement for irrefutable, data-based measurement reporting for every test-and-learn initiative.
“NEC’s ALP is a cure for a monumental industry challenge,” says Ed King, HighStreet’s other Co-Founding partner. “We’ve been preaching for years that we need to view stores as physical websites and use the same data-focused, measurement nomenclature to test and learn what works. It all comes together to create amazing shopping experiences, as well as aiding and abetting revenue. Let’s be real—in retail today, everything eventually comes down to increasing revenue.”
“The Living Retail Lab is the perfect setting to showcase the invaluable, actionable insights NEC ALP can deliver,” said Kelly Harlin, Analytics Platform Strategist at NEC Display. “We’re excited to sponsor the Living Retail Lab and continue to drive innovation of the NEC ALP platform while providing real-time business intelligence and analytics to Citizen Supply that can elevate their business to the next level.”
Self-identified as a “curated artisan marketplace,” it features over 150 hand-selected vendors of hand-made, select goods from sustainable businesses. The 12,000 square foot store is also a community destination, boasting maker workshops, events, gatherings and, recently added, a bar featuring libations and light bites from local chefs and mixologists.
Phil Sanders, Proprietor of Citizen Supply, says, “I make no bones about how important experimentation is to me, but there’s only so much that I can learn by physical observation. I’m really excited to tap into this mind-blowing system to see what it can do to help me better understand what’s working for business, my vendors, and my customers.”
HighStreet is currently vetting out additional supporting sponsors to join this exciting initiative. For more information, visit www.LivingRetailLab.com or contact Laura Davis-Taylor directly at LDT@HighStreetX.com.
About HighStreet Collective
HighStreet Collective are retail experience designers for the demands of 21stcentury shoppers and the speed needs of 21stcentury retailers, brands and suppliers. As “consultant practitioners” they work with retailers and brands to help them assess their in-store experiences, craft innovation strategies for shopper needs, create unique experience signature concepts to bring the store to life, build working prototypes, and measure the impact of store experiences.
About NEC ALP Platform
The NEC Analytic Learning Platform (ALP) optimizes message delivery with automated content creation and recommendations using AI-based analytics, enabling retailers to customize content based on non-identifying demographic data.
Laura Davis-Taylor is Co-Founder, Retail Strategy for HighStreet. She was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, Laura cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even ‘wrote the book’ on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!