Real-World Tech for Retail: New Living Retail Lab in Atlanta
DigiDaybook—March 1st, 2019
HighStreet Collective is launching the new Living Retail Lab in Citizen Supply, a “maker’s market” in Atlanta’s Ponce City Market. The Lab – the creation of Laura Davis-Taylor and Ed King of HighStreet – will be the site for technology-driven, results-focused shopping experiments conducted in a working retail setting.
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Laura Davis-Taylor is Co-Founder, Retail Strategy for HighStreet. She was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, Laura cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even ‘wrote the book’ on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!